VICTORY CONSULTING™

HEALTH CARE BUSINESS STRATEGIES & ECONOMIC RESEARCH FOR EMPLOYERS AND PROVIDERS

The internet has become one of the most important mediums by which organizations communicate and transact business. Available twenty four hours a day, seven days a week to virtually anyone, anywhere, it is such a dynamic, cost effective, public relations and advertising medium that the overwhelming majority of businesses worldwide have sought to take advantage of the exposure it affords. 

With respect to the health care industry, providers who notably are ranked among the last to capitalize on the benefits of information technology (IT) have been moving rapidly to create a web presence. The question that therefore arises no longer is: "When will we be online?" rather it involves the more critical issue: “How can we maximize the potential of the Internet.

Indeed, providers are aware from interaction with their patients/clients that significant numbers have already established themselves as "healthmed retrievers" or “consumer health informatics," terms coined to describe IT savvy individuals who are increasingly seeking health care information online.

Research indicates that this trend will intensify as the industry transitions from managed care domination to consumer-driven health plans (CDHPs). Providers who once thrived on patient loyalty are being thrust into a highly competitive, complex market, and success will be now contingent on the ability to develop competitive advantage, in order to retain and/or attract information technology (IT) savvy consumer-driven patient/clients. 

Victory Consulting believes that a competitive advantage could be attained by provider organizations that employ knowledge management (KM) to maximize the benefits or yield that they return to patient/clients for the limited funds available in their HRAs or HSAs. They must therefore meet the challenge of communicating those benefits on their organization's web site.

Additionally, providers must become adept at translating the value of the health, well being and productivity benefits associated with their products/services in financial terms, and successfully advertising or promoting the same, to attain or maintain the business of employers who will remain interested in investing in disease management, prevention, wellness and fitness programs.

Employers are confronted by the dilemma of choosing which of multiple options will offer the optimum return on investment (ROI), for example: (a) Striking the right balance between an acceptable level of investment risk in health care initiatives that target specific problems, in addition to the cost associated with the sponsorship/funding of health insurance benefits from a growing menu of alternative health benefit programs available or; (b) Electing to eliminate unanticipated cost by establishing rigid limits on health care benefits expenditures, via defined contributions, coupled with the increasingly popular, high deductible consumer-driven health plans (CDHPs). By electing the latter option, however, employers consciously waive the opportunity to positively influence the health of employees and discount the potential of realizing significant benefits from H WB PRO ^TM .

These are issues that could be strategically addressed by the convenient manner in which web site content can be utilized to communicate with employers based in market sectors targeted by provider organizations.

The process of establishing an internet presence is fairly simple, as there are countless organizations that specialize in the technical aspects of creating and launching web sites for client businesses. The bigger challenge, especially for health care organizations, is the quality of the web site content and the demand it places on the resources of the host organization to ensure that it remains current and informative. 

Victory Consulting is structured to provide providers with pertinent data, based on research and analysis of current trends in health care economics, business management and strategic planning, so that your Internet business presence will allow your organization to realize the full potential of this extremely powerful medium. Your organization will receive customized data, tailored specifically to your needs. It means that as a client, your organization will be the beneficiary of a streamlined flow of pertinent material that could significantly impact the fortunes of your business. 

As you are well aware, the task of keeping an information conscious public updated could be a formidable undertaking for a number of reasons. Consumerism in health care and the demand for individualized information is likely to strain the resources of provider organizations, and stress the limits of provider personnel. However, your organization’s goal of treating the public's need for information with a high degree of urgency could be met with our service, because our goal is to ensure that your web site remains current, viable and productive.